Blow Up!!

I was idly looking for old pictures of bras when I came across this:

Blow up!! Such a great idea! I had no idea that blow-up bras were available from the early 50's, on both sides of the Atlantic. I imagine that relatively little effort would be involved to achieve the required degree of expansion. A bra is not on the scale of, say, the do-it-yourself mattress we used when camping, or the little inflatable boat we acquired one year at the seaside. On the other hand, an inflated bra is not likely to keep you afloat if your boat sinks. All this demonstrates that very little is new in the world..

This was done some time ago, but Frederick's of Hollywood got there first.