Lone Star Tan

Given that we live in post-postmodern times, we're rather minimalist in our approach to tanning. Why stop at a uniform, all-over coverage? Why not have patterns, pictures, words tanned onto the body? A sartorial statement without the permanence of a tattoo. A marketing opportunity, even. I'm sure someone out there would pay for the display of their company logo walking around on the beach for the duration of the summer.