18 June 2014

Light and Cool as Your Own Hair


The original advert from which my illustrative hair was taken. Such a wonderful clip, it apparently dates from 1987, although I don't think the styles can have changed since the inauguration of Franklin Fashions Corp in 1960. Every detail is a delight, from the Stepford Wives females on display, to the promise of a 'valuable free gift' (box of matches?), to the great copy. Made of 'miracle modacrylic fiber.. (which) behaves better than real hair', dog, children or possibly even husband. Hormone and indeed life-free, this fiber is on a par with the kitchen table as far as behaviour goes. 'Packs in your purse', something I have yet to achieve with my own hair, even with a larger Louis Vuitton at my disposal. 'Crush resistant' (great for public transport). And the coup-de-grace, the capless stretch wig 'looks and feels like real hair- you'll mistake it for your own', which might cause a mild panic attack when you open up that handbag.

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